Warrior Sports will supply the official uniforms for players and on-ice officials at all CHL games, and will be the league's official merchandiser. The following announcement was made by Infront Sports & Media:
ZUG, Switzerland – Infront Sports & Media, the exclusive marketing and media partner for the Champions Hockey League, has sealed an agreement with Warrior Sports – one of the sporting goods industry’s premier manufacturers and innovators – as official uniform supplier for this new pan-European competition. The agreement will be valid from the league’s launch date in August 2014.
Headquartered in Warren, Michigan, Warrior Sports manufactures high-performance sports equipment, footwear and apparel for ice hockey, lacrosse and soccer. Warrior Sports was founded in 1993 and holds a long history of product innovation and premiere sporting competition integration. The brand has secured a strong foothold in the ice hockey market since it began manufacturing ice hockey equipment in 2005.
All teams and referees supplied
All teams participating in the Champions Hockey League will wear Warrior apparel with the logo centrally featured on players' jerseys, pant shells, socks, gloves and top scorer helmets. Referees will wear branded jerseys and pants, and all staff will be supplied with Warrior tracksuits, jackets and shirts.
The Warrior brand will be highly visible at CHL games, with rink board advertising at all 149 games and penalty bench branding during the playoffs, as well as video wall clips and additional brand signage on-site.
Official Merchandiser of the Champions Hockey League
As the official merchandiser of the Champions Hockey League, Warrior will set up a comprehensive merchandising program for the competition and its participating clubs.
Jonathan Ram, Warrior Sports VP International, EMEA commented: “We are excited to be an integral part of the launch of this new pan-European league that will showcase great hockey competition. This is also a unique and powerful opportunity for us to showcase the Warrior brand and our innovative products to hockey athletes and enthusiasts.”
Bruno Marty, Infront’s Executive Director of Winter Sports, added: “With Warrior, we were able to conclude a milestone agreement for the Champions Hockey League, providing a premiere and innovative equipment supplier. Warrior is strongly rooted in the sport of ice hockey and underlines the competition’s potential to position itself successfully within the European sports landscape.”
Click here for the complete Press Release at Infrontsports.com.